Get Your Money’s Worth

If you have a $1M house, you're going to pay your Realtor $60,000 to sell it for you. That's a lot of money! What are you getting for all that cash? I met with a couple of clients yesterday and had that discussion, and was reminded how much clients love to see my Custom Marketing Plan, which lays out everything I'm going to do for them in exchange for the commission I receive. Here it is; tell me what you think about it!


o Complementary Staging

o Input into the local MLS

o Yard sign with Spotlights and a Flyer box

o Double-sided, glossy Flyers with Floorplan on the back 

o Business Card Flyers

o Tri-fold/Brochure explaining features of the property

o 2 property specific Websites– branded & unbranded (see http://www.2972oldarcataroad.com/ as an example)

o Virtual Walk-throughs (http://www.visualtour.com/applets/flashviewer2/viewer.asp?t=1987120&sk=30&dm=visualtour.com)

o YouTube videos (http://www.290barley.com/290bvid/vidindex.html)

o National Print Advertising in the Elegant Homes Report, the DuPont Registry, and the Wall Street Journal.

o Internet advertising on Realtor.com (& over 12 other websites)

o Open House/Party to feature your home to qualified buyers in your area